Do Different, Be Different – Create Images That Stand Out

Joe Edelman
Course Number: 13
Level: All Levels

Following traditional creativity-killing rules and chasing current trends will not make your photos unique and won’t make you stand out as a photographer. There is no competition among photographers unless you do the same thing as everyone else.

This program will change the way you approach portraiture!

Join Joe for a hands-on, fun, intense, and, most importantly, creative week exploring how to make your photography and the experience you provide your subjects and clients DIFFERENT! You will learn the techniques and disciplines you can adopt to increase your creativity and find a style that is uniquely yours.

Students will participate in hands-on live shoots with models both in studio and on-location settings. We will cover the psychology of communicating with your subjects. Joe will teach you a better way of “posing” that focuses on body language and emotion instead of the cookie-cutter poses that everyone else uses.

Joe will show you that by going back to basics and prioritizing the image instead of the gear and techniques, you can elevate your work and the experience you give your subjects by developing a solid workflow that allows for creative inspiration.

Why You Should Take This Class:

  • Learn how to elevate your creativity and develop unique concepts for your portrait clients. We will explore ways to build a creative workflow and your confidence along with it.
  • You will learn a visual approach to lighting that ignores the rules, embraces the physics of light, and gives you more freedom to focus on your subject and not technique.
  • I will teach you how to eliminate the stress of “how to pose” by learning to observe simple body language and focusing on the emotion you want to be portrayed in your photograph.
  • Emphasis will be placed on communication skills, from planning and prep to communicating during and after the shoot.
  • I will also share creative marketing techniques that don’t rely on social media and paid advertising for those who want to start or improve their business.

Meet the Instructor:

Joe Edelman
Allentown, PA
[email protected]

Joe Edelman is an award-winning photographer, author, and photo educator based in Allentown, PA. Joe is known for his high-energy style and creative fashion portraits using bold colors and unique lighting. With over 50 years of experience with a camera, Joe has serviced clients across the United States; he has been published internationally and holds the Craftsman Degree from PPA. His educational mission is to help photographers develop a better understanding of the HOWS and WHYS behind making consistently great photographs.