Creating Event Experiences People Love & Clients Pay For

Jamie Cobb-Landgren
Track: Successful Studios

At a Glance

• Build & Price Profitable Event Experiences — Learn how to turn photography, technology, and creative ideas into experiences clients want to buy—and price them for profit.
• Explore the Latest Event Activations — Get hands-on experience with photo booths, iris photography, headshot stations, 360 video, Glambot, high-volume photography, Santa photography, printing, and more.
• Master Event Technology & Workflows — Learn how cameras, lighting, software, printing, image delivery, networking, and other tools work together to create reliable, high-volume event experiences.
• Create Branded Experiences & Products — Learn how to incorporate client branding and turn event images into memorable products such as prints, trading cards, magnets, buttons, keychains, and other revenue-generating products.
• Leave With Something You Can Sell — Photograph and experience the activations, create branded portfolio images, and develop ideas you can take home and immediately market to your own clients.

Class Description

Get ready for an immersive, hands-on experience that goes far beyond the basics!

This weeklong class is designed for photographers who want to break into — or level up — their photo booth and event photography business.

You’ll gain real-world experience by working two live events during the week, including the high-energy Monday Night All-School Party and our very own in-class Costume Party.

You’ll rotate through multiple photo booth and print station setups, mastering both digital delivery and on-site printing workflows.

You’ll also get the rare opportunity to photograph models in advance of the events to create your own branded marketing materials — so come ready with your DSLR, laptop, and branded shirt. These photos will help you position yourself as a pro and promote your services with confidence.

One full day is dedicated to marketing and the business side of running a profitable event photography and photo booth company. We’ll cover pricing strategies, upselling premium add-ons (like trading cards, magnets, buttons, and keychains), branding, lead generation, client experience, and how to turn one event into five.

This class isn’t just about learning — it’s about execution. Many past students have reported immediate success by applying what they learned before the week was even over.

Whether you’re just getting started or ready to grow, this class will give you the tools, images, and confidence to stand out in a competitive market.

What to Bring: • DSLR camera • Laptop • Branded shirts (for marketing photos) • A positive attitude and readiness to work real events

• CLASS INTENSITY: Blue
• CLASS BREAKDOWN
  Classroom instruction & demos: 70%
  Hands-on: 30%
• PREREQUISITES:
  Lighting 1: All Levels
  Studio Business 1: All Levels

What do these mean? Learn More