Joe Glyda
Track: Specialty and Technique 

At a Glance

  • Students will have the confidence to provide an Estimate and Invoice to a commercial client.
  • Lighting is so very different for commercial assignments. They will learn new ways to use studio lights.
  • The communication between an art director and a photographer is crucial.
  • The Texas students will learn how to work with clients.

Class Description

Do you have questions around the world of Commercial photography?

This class is based on skills and the opportunities to photograph “things that don’t talk back!” You will learn about photographing packaging, glassware, reflective surfaces and products.

This is one of the hottest areas of photography with businesses needing new polished branding content for their products daily. Build your knowledge and confidence to add commercial assignments and income to your business.

The language and commercial business skills, including how to create estimates, how to expect payment, etc. will be covered. There will be one day dedicated food photography utilizing lighting techniques you can use in all aspects of your photography. This variety of information will help you expand and diversify your business.

I look forward to sharing new ideas and techniques to strengthen you and your professional photography career at the greatest photography school in the country! Let me introduce you into the world of commercial photography at Texas School of Professional Photography!


  • CLASS INTENSITY: Blue
  • CLASS BREAKDOWN
    Classroom instruction & demos: 20%
    Hands-on: 70%
    Post-production: 10%
  • PREREQUISITES:
    Lighting 1:  All levels
    Post-Production 1: All levels
    Studio Business 1: All levels

What do these mean? Learn More


Meet Your Instructor

Joe Glyda
Jenks, OK
Instagram: joeglyda
Website: jglyda.com

Joe Glyda is a commercial photographer with over 48 years of experience in food, product, and aviation photography. After taking early retirement from Kraft Foods in 2009, he remains an active food photographer and passionate visual storyteller.

A PPA Master Photographer, Photographic Craftsman, Master Artist, and ASP Fellow, Joe has published two books and continues capturing history in flight with the WWII Airborne Demonstration Team.