Learn how to create stunning portraits and how to grow your photography business.
Work Smarter, Not Harder – The Business of Senior Photography
Jenn Lewis
Course Number: 23
Level: Intermediate
f you want to specialize in working with high school seniors, this is the class for you!
Get your notebooks ready, because you’re about to receive a ton of information and ideas that you can implement in your business right away. We will cover everything high school seniors, from how to handle the initial inquiry, through the consultation, the shoot, and the ordering session.
You’ll learn how to have a successful influencer team, we’ll chat about marketing, and we’ll deep dive into sales, learning how Jenn maintains
her $5500+ average.
There is so much more to sales than deciding your prices! It’s incredibly important how you prepare and educate your client. We’ll talk about the psychology of sales and how to set yourself up for success. Have you ever done a shoot, prepped the images, then been ghosted by a client when it came time for the ordering session? Have you ever had a client tell you they can’t order much because they didn’t do all this for their older
child? Have you put SO MUCH WORK into a session, only to have your client order the bare minimum? We’ll talk about overcoming all of these obstacles and more.
Do you have an influencer team? Maybe you just can’t seem to make it work, or you’ve never even tried because you heard they are too much work with not enough results. Jenn will discuss the evolution of her influencer team to save you the time of making the same mistakes. She will teach you what’s important and what you don’t need to worry about, and what makes Gen Z tick.
There will be some photographing in this class, but it is more about learning techniques than creating a portfolio. Jenn will demo lighting and posing that she uses to create images that sell. Bring a camera if you’d like to practice what you learn, and Jenn will be there to guide you and answer questions!
Why You Should Take This Class:
- How to increase sales
- How to have a successful influencer team
- Lighting and posing techniques that Jenn uses to create images that sell
Meet the Instructor:
Evoto
Jenn Lewis
Clemmons, NC
[email protected]
jennlewisphotography.com
Jenn is an award-winning portrait photographer based in Clemmons, North Carolina who concentrates on seniors and headshots. She began her photography business 16 years ago as a “mom with a camera”. With a determined work ethic and tenacious personality, she grew her part-time business from her living room to her full-time 1600 square foot studio while multiplying her sales average many times over. She is an army of one, but her ADHD helps her to multitask like a BOSS.
Jenn is easily recognized by her crazy curly hair, which has been rumored to give her superpowers in her sales room. She enjoys road trips, long walks on the beach, and pink Starbursts.
