Lights, Camera, Connection

Ria Ruthsatz
Texas School Saturday

At a Glance

• Information that will help you choose the right social platform to reach your desired clients
• Platform-specific video best practices
• The different ways to tell a story on camera
• Actionable DIY video tips & exercises
• Tools to help you find your video content niche and develop an ongoing relationship with your audience

Class Description

Together we’ll identify the story you want to tell on camera, and what your audience actually cares about, so your content lands with purpose.

We’ll also dig into the nuances of major social media platforms and how to tailor your video content for maximum impact.

We’ll explore a range of online video marketing styles, breaking down the strengths and limitations of each and how they connect with different audiences.

From punchy short-form clips to immersive storytelling, you’ll gain the confidence to choose the approach that best aligns with your brand and resonates with your target demographic.

By the end of the day, you’ll walk away with practical, actionable practices to elevate your video marketing and a script outline that will position your brand for success in today’s digital landscape.

You’ll even have the chance to practice your filming skills and apply what you’ve learned on the spot.