Get Found. Get Chosen. Get Booked. Modern Marketing & AI Visibility for Professional Photographers

Mary Fisk-Taylor and Kira Derryberry
Track: Successful Studios

At a Glance

• Build a complete marketing system that consistently attracts and nurtures ideal clients.
• Position their business to be discovered by both traditional search engines and AI-powered platforms such as ChatGPT, Gemini, Claude, and Perplexity.
• Create messaging, content, and offers that convert inquiries into paying clients.
• Use AI tools and automation to save time and improve marketing effectiveness.
• Develop a customized 12-month marketing plan with measurable goals and implementation steps.

Class Description

The way clients find photographers is changing. Referrals are no longer enough. Search engines are evolving into AI-powered answer engines. Potential clients are increasingly asking ChatGPT, Gemini, Claude, and other AI tools who they should hire, what photography services they need, and when they should invest in professional photography. The photographers who understand how to build visibility, authority, and trust across today’s digital landscape will have a significant advantage over those who continue relying on outdated marketing methods.

Get Found. Get Chosen. Get Booked. is a comprehensive, week-long business and marketing intensive designed specifically for professional photographers who want to attract more qualified clients, increase revenue, and create a sustainable marketing system for long-term growth. Throughout the week, students will learn how to position their businesses for success through branding, messaging, website optimization, search engine optimization, social media strategy, email marketing, content creation, online reputation management, paid advertising, automation, and artificial intelligence. Special emphasis will be placed on helping photographers understand how AI platforms discover, evaluate, and recommend businesses. Students will learn practical strategies to increase their visibility not only in traditional search engines but also in emerging AI-powered search and recommendation platforms.

This class is designed for photographers who want practical implementation, not theory. Students will leave with actionable marketing systems, customized strategies, content plans, and a roadmap they can begin implementing immediately.

Who Should Take This Class?

• Professional photographers seeking more consistent bookings
• Studio owners who want stronger marketing systems
• Photographers struggling with lead generation
• Established photographers looking to modernize their marketing
• Creative entrepreneurs who want to future-proof their businesses

Why This Class Will Change Your Business
Most photographers spend their time creating images. Successful photographers also understand how to create visibility, trust, authority, and demand. By the end of the week, students will understand how modern consumers discover photographers, how AI is changing the buying process, and how to build a complete marketing system that consistently attracts and converts ideal clients.

What Students Need To Bring

• Laptop computer • Access to website login information
• Social media account access
• Email marketing platform access (if applicable)
• A willingness to work on their business throughout the week

Their combined experience as photographers, educators, volunteers, marketers, and business owners gives them a unique perspective on what it takes to build a photography business that thrives in today’s rapidly changing marketplace.

Their mission is simple: help photographers get found, get chosen, and get booked.

• CLASS INTENSITY: Green
• CLASS BREAKDOWN
  Classroom instruction & demos: 50%
  Hands-on: 45%
  Marketing Audits, Reviews & Live Demonstrations: 5%
• PREREQUISITES:
  Studio Business 1: All Levels
  

What do these mean? Learn More