Elizabeth Homan
Lindsay Betz
Track: Successful Studios
At a Glance
- Developing your Vision, Goal-setting, & Business Boundaries
- Structuring the Client Experience
- Strategies for profitable pricing and product development
- Print-Based Philosophy and Implementation
- Anatomy of the Pre-Booking Consultation
- Photographing the Session to support the Sale
- Anatomy of the Sales Appointment
- Best Financial Practices and Money Management
Class Description
Invest your Texas School week with Elizabeth and Lindsay and gain the clear path toward building a profitable, sustainable portrait photography business from the knowledge, experience, and proven tactics that have established both of their husband-and-wife studios to withstand the test of time. With a combined 40+ years of portrait photography and business experience, Elizabeth and Lindsay don’t just teach these principles—they live them every day in their own studios.
Whether you are launching your portrait business or looking to take a newer business to the next level, FirstFrame will help you establish the firm foundation necessary for healthy, intentional growth. Together, Elizabeth and Lindsay will take you beyond simply taking beautiful photographs and show you how to build a business around the right clients, the right systems, and the right financial structure.
You’ll begin by defining your vision, goals, and business boundaries, creating a clear roadmap for the business you actually want to build. From there, you’ll learn how to intentionally structure the client experience from the first inquiry through the final delivery of artwork, creating a consistent, elevated experience that attracts and retains the right clientele.
Elizabeth and Lindsay will dive into the heart of a profitable portrait business: pricing, product development, and a print-based philosophy. You’ll learn how to build an offering that is designed around finished artwork rather than simply selling digital files—and how to price and present that artwork in a way that supports real profitability.
You’ll also learn the anatomy of the pre-booking consultation, how to photograph a session with the eventual sale in mind, and how to conduct a sales appointment that feels natural, professional, and client-focused. Finally, they’ll address the often-overlooked side of building a sustainable business: financial practices, money management, and understanding the numbers that keep your business healthy.
This is not a class about quick fixes or chasing the latest photography trend. FirstFrame is about building it right from the beginning—or rebuilding the pieces that need a stronger foundation—so your business can grow with intention, serve the right clients, and remain profitable for years to come.
- CLASS INTENSITY: Green
- CLASS BREAKDOWN
Classroom instruction & demos: 70%
Group Brainstorming: 30%
No hands-on photography or computer/post-production work. - PREREQUISITES:
Studio Business 4: Just starting out.
Studio Business 4: In my growth Journey.
Studio Business 4: Established and ready for more.
What do these mean? Learn More
Meet Your Instructors
Elizabeth Homan
San Antonio, TX
Instagram: artistic.images
Website: portraitsbyelizabeth.com
Elizabeth and her husband Trey own and operate Artistic Images in San Antonio, Texas where they have enjoyed a hugely successful studio for the past 32 years. Their studio is located on 2.5 wooded acres where they have a gorgeous portrait garden with some one-of-a-kind features that their clients love.
Elizabeth has won countless awards for her portraiture, including her wedding and portrait albums. Elizabeth has been selected as PPA’s Photographer of the year for many years. To feed their addiction to travel, Elizabeth and Trey also have “Inspired Adventures” where they lead tours all around the world to any level of photographer. At home, they have 3 young adult boys who keep their life very busy!
Elizabeth and Trey have been through it all, failures and successes, throughout their over 30 year career and hope that their experiences will help you take your photography business to the next level. Be prepared for a ton of inspiration, ideas and laughs in this jam-packed class!
Lindsay Betz, Cr.Photog joined the photography industry in 2006 as Co-Founder and Co-owner of Jonathan Betz Photography where she fills the integral roles of studio manager & overseas the client experience from start to finish. Lindsay presents regularly to the community of professional photographers from her expertise on the business side of photography. They solely support themselves through photography, living out exactly what they teach.
Since 2018, she speaks annually on the national platform at IUSA. In 2019, she earned her Photographic Craftsman (Cr.Photog.), and in 2022, she was recognized with PPA’s National Award for Business Education. Since 2016, she represents Colorado on PPA Council. She has been serving on the PPA EDU Advisory Board Committee since 2018 and as Chair of the Committee from 2020-2025.
She served locally on the Board of Directors for the Professional Photographers Guild of Colorado Springs from 2015-2022. But…Lindsay is not all work! She is active in her church community, a talented vocalist, and absolutely loves traveling both in country and abroad and recent years have been full of incredible travels.