Booked & Branded: Build Your Photography Website, Brand, and Business Systems

Matthew Hart
Track: Specialty and Technique 

At a Glance

• A fully built, personalized PhotoBiz website
• A clear and compelling brand identity
• SEO + AEO tools to be found in search and AI platforms
• Streamlined systems for booking and communication
• A custom Brand & Business Playbook to use and refine as you grow

Class Description

This isn’t just a website class—it’s a complete reset and relaunch of your brand and business.

Over the course of the week, you’ll build a stunning PhotoBiz website and develop a complete brand and business playbook that helps you show up with clarity, attract your ideal clients, and operate like a pro—even if you’re not “techy.”

Through step-by-step instruction, live demos, brand workshops, and 1-on-1 support, we’ll tackle everything from color palettes and copywriting to SEO, AEO (Answer Engine Optimization), pricing flow, and automation.

You’ll leave with a website you love and a custom business toolkit that helps you grow with confidence and creativity.

What the class covers:

• Website creation in PhotoBiz from start to finish
• Brand identity, messaging, and client clarity
• Client booking, communication, and automation systems SEO and AEO to help you get found in search and AI
• Pricing, content, and follow-up templates to streamline your workflow
• Practical business strategies tailored for creative entrepreneurs

Who should take this class: Photographers who want a complete online presence that reflects their brand, simplifies their business, and attracts more of the right clients—whether you’re just starting out or rebranding after years in the field.

You’ll walk away with more than a website. You’ll leave with:

• A fully built and branded PhotoBiz site
• A marketing-ready brand identity and story
• A custom Brand & Business Playbook packed with tools, templates, and strategies
• Clarity about your ideal clients and how to speak to them
• Confidence and systems to grow without burnout

What to bring: Laptop and charger Access to PhotoBiz (or we’ll help set it up) Your logo and brand assets (if any) A folder of your best images Your pricing, package, or offer info (rough or refined!) Willingness to dig deep, dream big, and do the work

• CLASS INTENSITY: Green
• CLASS BREAKDOWN
  Classroom instruction & demos: 30%
  Hands-on: 70%
• PREREQUISITES:
  Lighting 1: All Levels
  Post-Production 1: All Levels
  Studio Business 1: All Levels

What do these mean? Learn More