Strategic Marketing: How to Reach Clients Before They Search

Jeff Poole
Texas School Saturday

At a Glance

• Create a simple lead generation funnel that captures and organizes leads
• Design automated email and SMS nurture sequences that build trust and drive bookings
• Use CRM automations to reduce manual follow-up and save time
• Develop a repeatable marketing system that consistently attracts, nurtures, and converts clients
• Leave with actionable strategies you can implement immediately in your own studio

Class Description

The Framework for Ads, Lead Generation, Automation & Client Conversion Successful marketing isn’t about running more ads—it’s about building a system that consistently attracts, nurtures, and converts the right clients.

In this class, you’ll learn the difference between active marketing, like Facebook and Instagram ads that create demand, and passive marketing, like Google Ads that capture people already searching for a photographer.

You’ll discover when to use each strategy, how they work together, and how to build a complete marketing framework that brings in qualified leads consistently.

We’ll also cover how to create an effective lead magnet that attracts your ideal clients, build a simple lead generation funnel, and implement automated email, SMS, and CRM workflows that educate prospects, build trust, overcome objections, and guide them toward booking—all without requiring you to manually follow up with every inquiry.

By the end of this session, you’ll have a practical, repeatable marketing system that works around the clock, allowing you to spend less time chasing leads and more time growing your studio.