Jamie Hayes & Mary Fisk-Taylor
Track: Successful Studios

At a Glance

  • A Profitable, Tiered Pricing Structure – You’ll develop a pricing model that encourages higher sales, reflects your value, and supports long-term sustainability.
  • A Personalized Marketing Plan – Learn how to attract your ideal clients using AI-enhanced strategies, referral systems, and branding techniques tailored to your market and strengths.
  • Sales Skills That Convert – Gain confidence in consultation, product presentation, and in-person or online sales processes that consistently result in higher client investment.
  • Refined Lighting and Posing Techniques – Hands-on instruction in both studio and natural light environments, with an emphasis on efficiency, impact, and client comfort.
  • An Introduction to Brush Oil Portraiture – Experience the basics of creating hand-painted photographic artwork that adds high-end value and creative distinction to your offerings.

Class Description

This course is designed for professional photographers ready to elevate both their imagery and their income.

Whether you’re refining your style, restructuring your pricing, or simply ready to grow, this class will meet you where you are—and move you forward.

Each morning covers proven strategies in branding, pricing, sales, AI-driven marketing, and sustainable business models. Afternoons shift to hands-on instruction in posing and lighting for both studio and on-location work.

We also include an evening session introducing the basics of brush oil portraiture.

Expect pre-class planning calls, personalized attention throughout the week, and systems you can implement immediately.

Bring a camera, laptop or tablet for notes, and any gear you’d like to practice with during afternoon sessions.

This course will give you the clarity, tools, and confidence to run a business you love—and that pays you well.


  • CLASS INTENSITY: Green
  • CLASS BREAKDOWN
    Classroom instruction & demos: 50%
    Hands-on: 45%
    Post-production: 5%
  • PREREQUISITES:
    Lighting 1: All Levels
    Post-Production 1: All Levels
    Studio Business 1: All Levels

What do these mean? Learn More


Meet Your Instructors

Jamie Hayes & Mary Fisk-Taylor
Richmond, VA
Instagram: hayesandfisk
Website: hayesandfisk.com

Jamie Hayes and Mary Fisk-Taylor have spent nearly 30 years building two nationally recognized photography brands. In 2025, they expanded internationally with the opening of their UK-based studio, further growing their legacy of excellence. Their studios consistently generate over $1 million annually in portrait sales by combining Jamie’s award-winning photographic expertise with Mary’s proven systems in branding, marketing, pricing, and sales. Their dynamic approach blends artistry and profitability, offering photographers sustainable, real-world strategies. Jamie and Mary are passionate about helping photographers thrive—creatively and financially—with tools that actually work.