You will want to arrive early because The Texas School of Professional Photography kicks off with two exciting all-school keynote speakers. Allison Tyler Jones will present, “The Art of Selling” at 10am and Roberton Valenzuela will present, “The Art Behind the Technique” at Noon.
Sunday, April 26 at 10AM
THE ART OF SELLING
Presented by Allison Tyler Jones
Are you tired of hearing the same old objections during a sales appointment with a client?
It sounds something like this:
“I don’t have to decide right now, do I?”
“Wow, I had no idea this would be so expensive.”
“I need to go home and measure my walls first.”
“I need to talk to my spouse about this first.”
“You keep all of these images so I don’t have to order now, right?”
If this sounds all too familiar you might be missing a step, (or two) in your sales process.
Spend the morning with Allison Tyler Jones as she conducts a crash course in creating a sales process that will shift your mindset about selling, educate your clients early and often and, more importantly, allow you to do it all without feeling manipulative or sales-y.
You will learn to:
Sell Yourself First by creating a Value Inventory for your business which will cement, in your own mind, how much you, your talents and your service brings to your client’s lives.
Sell on Value, Not Price by communicating value in everything you do (from social media to website) and how to rid yourself forever of the addiction of marketing on price.
Pre-Sell with A Process that ATJ uses in her portrait studio every single day. She’ll walk you through step-by-step how she quotes her clients during a consultation that pre-sells the work before she ever picks up a camera.
Whether you love selling or avoid it like the plague, selling portraits is a unique skill set and one that can be learned and can be ENJOYABLE. Spend some time with ATJ and you’ll emerge able to sell your own portraits like never before.
Sunday, April 26 at Noon
The Art Behind the Technique
Presented by Author and Canon Explorer of Light, Roberto Valenzuela
This keynote shows you what makes a photo unforgettable. Posing and lighting matter, but the magic comes from storytelling, emotion, and real connection. You’ll learn how to blend technical skills with heart, shoot with purpose, and create bold images that stand out every time.