Taking You to the Next Level

Greg & Lesa Daniel
Track: Successful Studios

At a Glance

• Practical strategies to elevate your portrait business regardless of where or how you photography
• A proven framework for moving from speculative session work to a commission-based model
• Techniques for creating deeper client connections that lead to larger, more meaningful sales
• Methods for positioning your work as a commissioned art investment, not just a photograph
• Business frameworks that align your authentic artistic voice with pricing that reflects your true value
• Live demonstration of Greg’s acrylics and oils embellishment process

Class Description

You don’t need a studio. You don’t need luxury clients. You need a better business model.

This class is built for working photographers who are ready to stop trading time for low margins and start building something that actually pays them what their work is worth.

Whether you shoot on location, out of your home, or in a dedicated space — the principles that separate struggling photographers from thriving ones have nothing to do with square footage and everything to do with how you position yourself, what you sell, and who you attract.

Greg and Lesa Daniel are exceptional mentors who have guided both seasoned professionals and newcomers to remarkable success in the rapidly changing portrait market. Over five days, they’ll walk you through a complete transformation of how you think about your photography business.

You’ll learn how to shift from speculative session-based selling to a consultative, commission-driven model. You’ll discover how to move from “I take pictures” to “I create art for people’s homes.” And you’ll build a framework for attracting clients who want your work — not the cheapest photographer they can find.

This is not a class about luxury. It’s a class about value. When you understand the difference, the market you’ve been afraid of becomes the one that finally makes sense.

Greg has also expanded the class to include a live demonstration of his acrylics and oils embellishment process — witness firsthand how he elevates finished portraits to original works of art and learn how this skill can become a powerful differentiator and revenue driver in your own business.

Lesa’s expertise lies in the human side of the sale. She excels at building genuine client relationships and guiding families toward multiple wall portraits that transform their homes. You’ll learn her proven approach to selling with warmth rather than pressure — and how her process consistently produces higher sales averages without compromising the client experience.

Enroll in this class and leave with a complete roadmap for your next level: a business built around meaningful art, clients who value what you create, and a sales process that feels as good as the work itself.

• CLASS INTENSITY: Green
• CLASS BREAKDOWN
  Classroom instruction & demos: 100%
• PREREQUISITES:
  Studio Business 1: All Levels

What do these mean? Learn More