Lindsay Betz
Texas School Saturday
At a Glance
- Specifc questions to answer that create the picture of your ideal business and the filter by which all business decisions will be made
- Three pricing models and applications for how to use these when setting pricing
- Sales strategies and the structure we use for our portrait sales appointments
- Money Management
- Clear picture of the path for the client experience from inquiry to order delivery
Class Description
Ready to watch your craft and passion create meaningful paychecks? Success in business is never “overnight” and never an accident.
All too often in our industry, photographers are stumbling quickly and chaotically from hobbyist to paid photographer without a plan and without clear direction.
Whether that describes you or you’re a professional photographer with a business you know is poised for growth and refinement with the right tools in your toolkit, this class is a fantastic way to kickstart your Texas School experience.
Topics covered will include visioning and business planning, building business boundaries, pricing for profit, sales strategies, helpful financial practices to build sustainability, and keys of effective communication to provide a guided client experience that positions you as a true expert.
Meet Your Instructor
Lindsay Betz, Cr.Photog joined the photography industry in 2006 as Co-Founder and Co-owner of Jonathan Betz Photography where she fills the integral roles of studio manager & overseas the client experience from start to finish.
Lindsay presents regularly to the community of professional photographers from her expertise on the business side of photography. They solely support themselves through photography, living out exactly what they teach. Since 2018, she speaks annually on the national platform at IUSA. In 2019, she earned her Photographic Craftsman (Cr.Photog.), and in 2022, she was recognized with PPA’s National Award for Business Education. Since 2016, she represents Colorado on PPA Council. She has been serving on the PPA EDU Advisory Board Committee since 2018 and as Chair of the Committee from 2020-2025.
She served locally on the Board of Directors for the Professional Photographers Guild of Colorado Springs from 2015-2022. But…Lindsay is not all work! She is active in her church community, a talented vocalist, and absolutely loves traveling both in country and abroad and recent years have been full of incredible travels.
