Lori Unruh Poole
Track: Portrait Specialty

At a Glance

  • Discover a repeatable posing framework that replaces memorization with confidence and creativity.
  • Reverse-engineer a profitable boudoir business around the life you want to live, then build a plan to make it happen.
  • Design products and pricing with intention so every sale supports your income goals.
  • Create an unforgettable client experience through intentional communication, systems, and workflow.
  • Build a modern boudoir studio where every decision works together with intention.

Class Description

This is a week-long immersive hands-on boudoir class covering client experience, and intentional business design.

Great photographers aren’t always fulfilled photographers.

Now you’re looking for the genre that truly feels like home. One that challenges you creatively, connects you more deeply with your clients, and allows you to create work that genuinely changes lives.

If boudoir has been calling your name, this class will show you how to build it with confidence, intention, and purpose. Over four immersive days, you’ll spend time behind the camera through live demonstrations, guided shooting sessions, and hands-on learning designed to strengthen your posing, client communication, and creative confidence.

Every exercise is rooted in real-world experience and immediately applicable to your own business. Along the way, we’ll build something even more valuable: a modern boudoir studio.

Together we’ll connect every piece of the client journey, from understanding why clients invest in boudoir to designing products, pricing with purpose, and creating systems that support exceptional client experiences and long-term profitability.

You’ll leave with far more than new techniques. You’ll leave with a clear plan for building a studio where every decision works together with intention.

  • CLASS INTENSITY: Blue
  • CLASS BREAKDOWN
    Classroom instruction & demos: 45%
    Hands-on: 35%
    Post-production: 20%
  • PREREQUISITES:
    Lighting 2: I kill it with available light. 
    Post-Production 2: Looking for guidance beyond image adjustments. 
    Studio Business 3: In my growth Journey.
    Studio Business 4: Established and ready for more.

What do these mean? Learn More

Meet Your Instructor

Lori Unruh Poole
Wilmington, NC
Instagram: myphotoinsight
Website: myphotoinsight.com

Lori Unruh Poole is a full-time photographer and co-founder of Photo Insight, where she and her husband Jeff help creative entrepreneurs build profitable, sustainable businesses with clarity and confidence. Drawing from over a decade behind the camera and in the sales room, she’s known for her no-fluff, psychology-backed approach that turns overwhelm into strategy — and guesswork into growth.

Lori’s teaching style is equal parts approachable and action-driven, making complex topics feel doable and empowering photographers to reclaim both their creativity and their bottom line.