Precon Class: Saturday, April 22
Presented by Brian Williams
Author: Ultimate Sales Messaging System
Saturday, April 22, 2023
Brian Williams rocked the tech companies of Silicone Valley when he broke down the elements of successful sales communications and repackaged them in a way that blended science and psychology. Companies including AT&T, Cisco and Texas Health Resources fought for him to train their top sales executives to connect with people in an honest, approachable way that led to converting prospects to clients. A popular coach to CEOs of Fortune 100 Companies and one of the highest rated speakers ever at Imaging USA, Brian is developing a new program tailored to the needs of photographers.
This round table workshop will be a blend of instruction, breakouts and actionable plans developed by you during the day to transform your business and help you reach your sales goals. The first half of the day will focus on perfecting sales communication based on his book The Ultimate Sales Messaging System. The second half will center around the 6 Traits of Unlimited Business Growth. This master class in business development works for multi-billion dollar corporations as well as micro-businesses run by new entrepreneurs. It will be a can’t miss event.
Brian Williams brings a new perspective to the old business of creating sales messages and presentations that work. In his six-step systematic approach you will learn to design and deliver sales messaging that drives your prospects towards a clear decision, and you, to increased revenue as you learn to create sales messaging that is clear, concise, and compelling. If your sales message is confusing, you are definitely losing because confused prospects rarely buy. So learn the systematic approach that has been proven to work for Fortune 100 companies, small businesses, and entrepreneurs everywhere.
With this six-step system you will learn to:
• Focus on your audience and understand their greatest issues or concerns.
• Use the Cornerstone Principle to build a message with a strong foundation that is results-focused and audience-focused.
• Create a sales message that is clear, concise, compelling – every time.
• Deliver your sales message with a confidence that creates connection.
As photographers, we are always communicating with prospects or clients. But the real question is, “Do we have the emotional intelligence and sales conversation skills required to genuinely connect with them, hear them, and persuade them?” This workshop promises to motivate, inspire, and change your employees’ perspective that anything is possible, despite extreme circumstances and multiple setbacks.
Brian Williams has a bachelor degree in Computer Science from Texas A&M University and is a 20 year corporate veteran of Silicon Valley startups and Fortune 500 companies. He has delivered hundreds of programs in 13 countries and is a Toastmasters World Champion of Public Speaking semi-finalist, in the top 40 of 30,000 contestants. He is married and the father of four and resides in Dallas, Texas.
You’ll not want to miss this extraordinary opportunity for a life-changing experience. The bargain price for this workshop is $49 if you are registered for Texas School and $95 if you aren’t. Check out: TexasSchool.org.