The Signature Switch: From Overlooked General Photographer to Overbooked High-end Studio

Esther Kay
Track: Successful Studios 

At a Glance

• How to create signature studio sets in small spaces using paper, canvas, frames, and accessible props that elevate your brand.
• Posing and lighting techniques that flatter both portrait and maternity clients—tailored to luxury studio work. How to refine your visual identity and online presence to attract high-end clientele through social media and branding.
• A full workflow overview—from client inquiry to final image delivery—that supports a high-end studio experience.
• Editing techniques using Evoto and Photoshop that maintain consistency and elevate your signature style.

Class Description

Transform your photography business from ordinary to extraordinary in just 5 days! This intensive class will guide you step-by-step—from foundational branding to crafting a signature style, social media and branding strategies, to high-ticket client attraction. Leave with a clear roadmap to stand out in the industry and scale your revenue like never before.

Day 1: “Scene Stealer: Creating Luxe Sets in Small Spaces” Description: Master the art of making small spaces look like high-end studios. Learn how to design stylish, scroll-stopping sets using affordable materials like paper rolls, canvas, frames, and smart lighting. This is all about maximum visual impact with minimal square footage.

Day 2: “Pose With Purpose: Lighting & Posing for Studio Maternity and Portraits” Description: Transform your sessions with intentional posing and lighting techniques that elevate your images and client experience. Whether you’re working with maternity clients or modern portraits, you’ll learn how to direct, shape, and sculpt with confidence — no guesswork, just results.

Day 3: “Booked by Branding: Social Media Strategy That Sells” Description: Stop blending in online and start standing out with a branding strategy built for photographers. From content planning to storytelling that connects, you’ll discover how to grow a presence that converts likes into bookings — and build a brand that books itself.

Day 4: “Signature Polish: Evoto + Photoshop Editing for a Luxury Look” Description: Your work deserves a finish that matches its quality. Learn how to edit with intention using Evoto and Photoshop to create clean, rich, and cohesive imagery that screams high-end. This step-by-step workflow is fast, effective, and studio-ready.

• CLASS INTENSITY: Blue
• CLASS BREAKDOWN
  Classroom instruction & demos: 30%
  Hands-on: 30%
  Post-production: 40%
• PREREQUISITES:
  Lighting 1: All Levels
  Studio Business 1: All Levels
  Post-production 1: All Levels

What do these mean? Learn More