Creating a Multimedia Experience for the Class of 2024
Course Number: 5
Level: Intermediate to Advanced
The Class of 2024 expects a multimedia experience with images, audio, video, text, and trending products! Despite all things technology, they still want to feel amazing and feature their passions. No matter how far technology takes us as an industry, human connection is more important now than ever.
We will work in challenging locations (outside, inside, darkness, clouds, bright sun, colorful interiors) where you will learn to read the light and adapt it to the senior’s story. We will cover 1-2-3 lighting setups with various modifiers, gel color, fog, and fire. Learn poses for males and females that span from traditional to motion. Finish the pose with the right expression and use your voice to direct the subject.
If you didn’t drive to Texas School, you’ll be riding with Alison/wranglers/students. A half day will be spent at a local school photographing high school athletes. Another half day of studio style portrait work will happen in the classroom using modern backdrops and studio lighting setups. Beyond that, plan on two more spots outside our classroom. You’ll be creating a Hype Film in Animoto that blends imagery and behind-the-scenes video into a final marketing.
Business portion–Alison will cover social media marketing strategies, Class of 2024 Collections, Showcase Sessions, Volume Sports Packaging, How to Run a Sports Photo Day, and discuss the trending products from Miller’s Professional Imaging that actually sell. See how she uses AI assisted methods for organization, inspiration, and marketing.
Alison also offers private Q&A sessions during the week where you can ask her any industry question or review skills.
This class assumes that you are already shooting on manual settings, that you have a solid understanding of the exposure triangle, and that you are already using off-camera lighting (strobes, modifiers, transceiver). Maybe you’ve tried flash, failed, and put it away. Maybe you’re using it but need to be pushed creatively. Class starts earlier than what’s listed and one night will be late. There is no wasted time during this week! Lots of hands on with models/athletes. Feel free to reach out with [email protected]