High School Seniors from Portraits to Sports—Lighting, Posing, Marketing
Course Number: 6
The Class of 2021 high school senior comes to us with ideas, demands, and styles different than any other generation. How does your business respond?
Alison Carlino has 17 years in the industry and has seen the trends come/go. In this class, you will learn lighting off camera, modern posing, and the collections/products that have made her senior portrait & sports business wildly successful. Expect very little lecture and a lot of hands on.
You will learn about gear such as speedlights, strobes, transceivers, modifiers, and gels. We will go on location a full day to learn posing for females and males that match the magazine style seniors demand. Alison will share her Class of 2020 Collections (pricing & product break downs) and her summer athlete call that brought in a solid round of 40 seniors from various schools.
Learn the marketing techniques that get you noticed and booked using social media! She will also discuss her ProGrad Portrait Benefit and how that is driving family business to her studio.
A full day will be spent on team and individual sports. You’ll learn about the packages, poses, and lighting set ups used in her Sports Division along with photographing athletes in action. Spinning fire, playing with aerosol fog, champagne spraying, and using gels creatively have become staples of her class!
This class assumes you have the basic knowledge of the exposure triangle down and are dabbling with off camera lighting but need a creative push. We will review the basics of lighting for those that are new to the concept. Alison is a sponsored speaker for Miller’s Professional Imaging and because she is on the USA speaker team for Phottix Professional Lighting, we will have full lighting set ups (including transceivers) available if you do not own gear yet. All set ups are offered at deep discounts to her class only so if you’ve been waiting to learn and invest, this is the class for you.