Join Scot and Sharon Benton as they share how those ideas grew into a 21-year photography business and, over the past ten years, into Santa’s Enchanted Workshop—along with the successes, lessons, and intentional decisions that shaped the journey. Together, we’ll explore how an idea becomes a story, how a story shapes an environment, and how intentional decisions create meaningful experiences. Along the way, we’ll share how branding, marketing, Santa training, client communication, products, and business decisions all work together to strengthen the whole.