Image Competition 101: Compete, Learn, Grow

Image competition is one of the most effective ways to strengthen your photography, but getting started can feel overwhelming. Whether you are preparing for your first local, state, or international competition or working toward your PPA Master Photographer degree through Merit Image Review, this class will give you the knowledge and confidence to take the next step and enjoy the process along the way. Drawing from his experience as both a juror and an entrant, PG will demystify the image competition process, share his personal approach, and highlight common mistakes that can keep otherwise strong photographs from reaching their full potential.

The Art of Wildlife

In The Art of Wildlife, Corey McDonald invites you to re-imagine your wildlife images as raw material for artistic expression. This program explores how to transform traditional photographs into painterly, emotionally driven works of art using Photoshop and custom-made brushes. Corey will walk through his creative process—from selecting the right base image to building depth, texture, and atmosphere through digital techniques. You’ll gain insight into how he blends photography with fine art influences, using light, color, and brushwork to evoke mood and tell a deeper story.

Santa’s Enchanted Workshop

Join Scot and Sharon Benton as they share how those ideas grew into a 21-year photography business and, over the past ten years, into Santa’s Enchanted Workshop—along with the successes, lessons, and intentional decisions that shaped the journey. Together, we’ll explore how an idea becomes a story, how a story shapes an environment, and how intentional decisions create meaningful experiences. Along the way, we’ll share how branding, marketing, Santa training, client communication, products, and business decisions all work together to strengthen the whole.

Wedding Photography: Better Images, Better Systems, Better Profit

Wedding photography demands more than camera skills. You have to control light in changing conditions, direct people quickly, deliver variety under pressure, manage the day, and build a business that stays profitable. This full-day precon condenses Michael Anthony's three-day Elevate wedding workshop into the systems that make the biggest difference. In live demonstrations, students will learn the five lighting commandments, posing for individuals, couples, and groups, and the SX3 method for creating Standard, Story, and Signature images at every location.

Mastering Light: Creating Beautiful Portraits Anywhere

In this full-day, hands-on class, Jamie Hayes will break down the principles of portrait lighting into practical, easy-to-understand concepts that you can immediately apply in your own work. You'll learn how to see light before you ever pick up your camera, create dimension and depth, choose the right modifiers, control direction and quality of light, and confidently work in both studio and on-location environments. Jamie will demonstrate efficient lighting techniques, explain why they work, and show how small adjustments can dramatically improve your images. Whether you prefer natural light, off-camera flash, or a fully equipped studio, you'll leave with a deeper understanding of light and the confidence to create beautiful, consistent portraits in virtually any situation.

Standout Storytelling Senior Sessions: Techniques to Set Yourself Apart in a Saturated Senior Market

This class explores how storytelling can be used to create senior portraits that are deeply personal, visually compelling, and impossible to replicate. This presentation dives into how to uncover and translate a student’s personality, interests, and experiences into meaningful imagery—moving beyond generic poses to craft portraits that truly tell their story.

Lights, Camera, Connection

Learn to identify the story you want to tell on camera, and what your audience actually cares about, so your content lands with purpose. You will also dig into the nuances of major social media platforms and how to tailor your video content for maximum impact. Discover tools to help you find your video content niche and develop an ongoing relationship with your audience.

Strategic Marketing: How to Reach Clients Before They Search

In this class, you'll learn the difference between active marketing, like Facebook and Instagram ads that create demand, and passive marketing, like Google Ads that capture people already searching for a photographer. You'll discover when to use each strategy, how they work together, and how to build a complete marketing framework that brings in qualified leads consistently.

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